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How Do 1% of your Customers Become Elite?

Understanding the makeup of the customer population helps leaders make smart decisions about who the best, most loyal and most profitable customers are. In many cases, this means creating special loyalty programs, elite experiences, and … Read Full Article

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Moving Beyond Mass Marketing

People dislike mass marketing so much that they have lobbied for government intervention. One study reported that 69% of consumers want products to “help them skip or block marketing” and 54% would “avoid buying products that overwhelm them … Read Full Article

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