CMO Perspective

The 3×3 Bi-weekly bulletin from InsideCXM

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A Chief Marketing Officer Kicks Off 2015

Let me present a hypothetical CMO in a very real scenario... A trim balding man in khakis with a button down shirt, the CMO looks the part he has played for so many years – the affable, hardworking executive who gets the job done.  It’s … Read Full Article


The Need for Speed

When customers come calling — chances are they’re using social media to ask questions, log complaints or to offer praise. How and when your company responds can be affect your brand’s overall customer experience. Consider the … Read Full Article

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