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Men are from Mars, Women Like Social Media

More than once, I’ve read statistics that demonstrate how women are much more likely to use social media than men. Some of those statistics focus on the specific role a woman may have in life. One that I noticed specifically mentioned how … Read Full Article


Architecting Better Customer Engagement

The complexity of customer engagement is that it requires something difficult to achieve – a personal relationship, a bond or common ground. Customer experience is not about pushing the individual through a journey or managing a process. … Read Full Article


Customer Experience ROI Trajectory

Wilderness experts will tell you that using a compass to find your way requires an accurate starting point: if you don’t get that part right, and start out a few degrees off, you can end up in a very different place than your intended. In … Read Full Article

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